NRS stands for National Readership Survey and they are an organisation which specialise in demographic
information by doing audience research for institutions.
The lifestyle of a person is the way they live their lives based on e.g. their hobbies, job, etc. But the spending power of a person is the class that they fit into based on their income and occupation, this is often called ‘social’ grade definition. ABC1
is common when it comes to targeting an audience as they have a lot of
disposable income (lots of money to throw away).
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